We can generate pre-market excitement for your home. While we are preparing the listing for the public market, we could list it as a Private Exclusive on Compass so that we can begin to build demand for your property.

When we list your home as a Private Exclusive, we can test it at an aspirational price without risk of days on market or public price drops. It’s a way to get eyes on your property while DOM and price history will not carry over when we list it publicly on the MLS and Zillow.

Listing as a Private Exclusive first means that your property will not accrue unnecessary days on market. Days on market can reduce the value of your property and potentially tarnish a listing. It’s my job to help you receive the highest and best offer.

You only have one chance to make a first impression to the public. You might think a Private Exclusive is just for sellers who want to retain their privacy, but Private Exclusives also help us test what really matters to buyers. We might think the pool is the main selling point, but while it’s listed as a Private Exclusive I might get feedback from other agents that the first floor bedroom is more important. This allows us to custom tailor the marketing and listing description directly towards what buyers will be looking for.

Private Exclusives can often make buyers feel like you are doing them a favor by letting them see the property early while it’s off the market. And letting buyers know that you are going to list it publicly at a certain date, can lead to highly attractive offers in their attempts to secure the property before it goes public.

If you’re not ready to list your property for 6, 9, or even 12 months, why don’t we list it as a Private Exclusive now at an aspirational price. Since it doesn’t accrue days on market and the price history isn’t disclosed, there may be an interested buyer that might agree to your later closing date.

If you’re concerned about your privacy or security, a Private Exclusive means that the general public will not be able to see the photos or floorplans of your home since it will only be viewable to Compass agents. In fact, we don’t even need to put a single photo up if you don’t want to.

Consider this your Hollywood trailer. Movie trailers often elicit excitement weeks or months before the movie actually launches. We would be doing the same thing at no cost to marketing time or days on market.

I can start promoting the property while you are still preparing the home for sale. While we are painting, staging, and preparing your property for the public market, we could list this as a Private Exclusive so that we can start to signal to the market that we have something coming.  

When we first list as a Private Exclusive, it’s possible your listing will spend less days on the market when we publicly list the property because we’ve already received feedback and made any adjustments to best position it for its release.